Small Business Management 2022/2023

Nov
16
2022
Wed 3:00 PM to 5:00 PM
15 sessions ending Wed, Jun 7
Online
Topic: Managing a Business

Are you up to the challenge? SBM is here to help you get there.

As the business landscape changes and evolves, so must you. The Small Business Management (SBM) program will strengthen your business management skills so you can be confident you are ready to take your business to the next level.

This isn’t an academic course. It’s real-world, actionable insights and tools you can apply immediately to your business covering the top areas of concern and challenges critical to business success: planning, finance, marketing, management, and operations. You’ll also be paired with a business coach to ensure your understanding of the material and to provide support and accountability along the way.

3 General Sessions: Business Planning

Is operating your business a bit like embarking on a trip without a map or destination? Do you lack a clear growth plan? The 3 strategic planning sessions will help you identify goals, opportunities and provide a framework for your journey throughout the course.

12 Core Classes Across 4 Modules:

Finance Is uncertainty about your financial situation keeping you awake at night? The finance module will cover:

  • Read, analyze, and use the core financial statements (Profit & Loss, Balance Sheet & Cash Flow Statement) for better decision making
  • Develop a financial forecast and budget to help improve profitability and income
  • Make better tax and personal financial decisions to secure your financial health moving forward

Marketing Do you struggle to get new clients & grow your revenue? Are you worried about wasting money, time and resources on marketing activities because you don’t have a plan? The marketing module will cover:

  • Leverage market research and insights to better target your ideal customers and sell more
  • Develop a marketing plan that is achievable and drives a strong return on investment
  • Identify ways to improve customer experience and generate revenue opportunities

Management Are you the best leader or manager you can be? Do you have a good grasp on best practices for hiring, management and coaching staff? Are you tired of making bad hires or having employee conflict? The management module will cover:

  • Strategies for improving your leadership and management skills to improve workplace relationships
  • Recordkeeping, signage and other workplace regulations for hiring, firing, payroll, and more
  • Best practices and tools to improve employee performance and hiring

Operations Are your business operations running as smoothly as possible? Are you prepared for the future? Where does risk exist? The operations module will cover:

  • Evaluate business operations and identify areas to improve systems and processes
  • Analyze risk and create an action plan to better protect your employees, self, and assets
  • Understand exit planning as a strategy to create a business with long term value

Program Includes:

  • 15 2-hour classroom sessions facilitated by SBDC staff and subject matter experts (Combination of In Person and Zoom)
  • 15 1- hour advising sessions per month
  • All materials and resources

Class Begins 11/16 from 3-5pm and then are held every other Wednesday (with a break during the winter holidays) through June 7th.

Pricing: 1st person $699, 2nd person from the same business $199

An award of $350.00, or 50% of the cost of the program will be given at the end to businesses who complete the program and present an updated Business Plan to their peers. Only one award per business.

Non-credit Class/Workshop Refund Policy: For a class with three sessions or more, students must drop the class within two business days of the class start date in order to receive a full refund.

Subject matter experts to be announced.


Fee: $ 699.00

Non-credit Class/Workshop Refund Policy: For a class with three sessions or more, students must drop the class within two business days of the class start date in order to receive a full refund.