User Experience, Digital Marketing and Accessibility

Creating an accessible digital experience for your business isn't just a good idea; it can also help you get more customers. In this interactive workshop, accessibility consultant Taylor Yount and digital marketing pro Shawn Livengood will show you how to craft a digital experience that is accessible, inclusive, and effective at driving more business. In this class, we will cover user experience best practices and how they intersect with accessibility; simple ways to make your website more accessible; using accessibility options on social media platforms to reach more potential customers; and tools to track how users are interacting with your website so you can identify pain points.