Online Advertising for Small Business

In this class, digital marketing expert Shawn Livengood covers the basics of using online advertising in Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads to promote your business. Learn how to reach potential customers who are searching for your business and find prospects who match your ideal customer profile. We'll cover the pros and cons of each platform, keyword research, audience strategy, and how to create compelling ads that will get you more customers.