Retail Small Business Management

Join the coast's leading cutting-edge business development course. Running from October through June, this nine-month program will deliver a series of experts providing information and content you can put to work in your business immediately, including Business Finance and Profitability through Inventory Management and Merchandising, HR, Marketing, Digital Marketing, Leadership, Management, and Purchasing. This program is designed for retail stores.

In addition, you will receive monthly one-on-one business advising sessions tailored to your specific situation. Meets monthly, beginning October 5, and each meeting after the first meets every first Monday of each month, livestreamed on Zoom.

Retail Small Business Management Schedule

Session 1, October 5, 2026
Customer Experience, Networking, & Clientele Plan
Samantha Irwin, Kaizen Small Business Solutions

Session 2, November 2, 2026
Visual Merchandising: Where the Eyes Go the Feet Will Follow
Linda Cahan, Consultant

Session 3, December 7, 2026
Financial Fluency for Business Owners
Tracy Bech, 60 Minute CFO

Session 4, January 4, 2027
Digital Marketing
Shawn Livengood, SBDC Advisor

Session 5, February 1, 2026
AI That Works for Small Business
LearnAIR

Session 6, March 1, 2027
Best Practices in Hiring and Managing Employees + Tax Preparedness
Karen Ramorino + Shannon Mann, SBDC Advisors

Session 7, April 5, 2027
Small Business Legal Clinic
Susan Felstiner, Small Business Legal Clinic

Session 8, May 3, 2027
Essential Digital Marketing/Online Sales & Seasonal Marketing
Jen McFarland, Consultant, Jen McFarland Consulting

Session 9, June 7, 2027
Inventory Management and Purchasing
Spencer Crandall, Consultant, Small Biz Pathfinders

Graduation Ceremony - TBD

Tuition: $200
(a $900 value, thanks to the generous support of our sponsors: the City of Lincoln City, Lincoln County, and NW Oregon Works)