Marketing Fundamentals

Who are your audiences? Can you answer "what's in it for me?" for them? Where can you reach them?

These basic questions and five more essential actions will drive your most effective marketing strategy for 2021. Learn today’s tactics, discover new ways to reach your best audiences. When you solidify your audiences, benefits and key messages, your marketing will reach and move the right people to respond. Apply those tactics to the right marketing tools and you’ll find success both online and offline.

Normal fee: $49. However, this class is being offered at no cost thanks to CARES funding.

Jennifer Larsen Morrow leads information-packed webinars on marketing. She brings more than 40 years of marketing insight earned from her work with small to large businesses in industries from services to education to manufacturing and retail. Her mantra “what’s in it for me?” drives effective brands, websites, sales materials and advertising in print and online. Prepare to take notes so you can use all of the valuable tips and tactics you’ll learn.