Website Launch Lab

If you’ve been putting off building your website because it feels overwhelming or you simply haven’t had the time, this workshop was made for you.

Join the Website Launch Lab, a hands-on, four-session workshop where you’ll build your business website with guidance from experienced web designers and business advisors. Instead of watching another webinar, you’ll define your brand, choose the right website platform, optimize for Google, and launch a website you’re proud to share.

WHO IS THIS FOR?
• New businesses ready to establish an online presence
• Existing businesses needing a modern website

Class 1: Branding & Visual Identity with AI
Use AI tools to define your niche, build a strong brand identity, and save money on design.

● What is branding (beyond just a logo).
● How to define your niche + dream customer.
● Using AI prompts to generate brand ideas, color palettes, and messaging.
● Logo + identity basics (versions, usage, and hiring a designer wisely).

Class 2: Choosing the Right Website Builder
Explore today's leading website platforms and begin building a website that fits your business and budget.

● Compare WordPress, Shopify, Squarespace, Wix, and other builders
● Domain names, hosting, and website setup
● Create your website sitemap and navigation
● Design a simple wireframe for your pages
● AI-powered website builders and custom coding with AI
● Hands-on Website Builder Lab

Class 3: SEO, Social Media & Your Marketing Funnel
Learn how customers will find your business online and turn website visitors into paying customers.

● SEO made simple
● Google Business Profile and Local SEO
● Page titles, keywords, and image optimization
● Social media platforms that fit your business
● Content pillars that build trust and drive sales
● Creating calls-to-action and a simple marketing funnel

Class 4: Present Your Website Feedback Day
Receive expert coaching, present your website, and launch with confidence.

● Final website review and troubleshooting
● Mobile optimization and user experience check
● SEO and accessibility review
● Peer feedback and instructor recommendations
● One-on-one work session with advisors
● Publish your website live

PARTICIPANT REQUIREMENTS
• Bring a working laptop (required) with charger and Wi-Fi capable device
• Access to email and passwords

Optional
• Existing logo, photos, and business information
• ChatGPT or Claude paid account