Small Business Management Level 2

The Small Business Management Advanced Program Level 2 (SBM II) is designed for the owners of businesses who are looking to grow and expand their business to the next level and need the tools and guidance on how to successfully get there. This program is designed for businesses who have either successfully completed SBM Level 1 or are well-established (have been in business at least 3 years, have 1 employee beyond the owner, have access to company financial records and a strong desire to grow or expand).

SBM’s unique combination of classroom learning, one-to-one coaching from an advisor, and networking has one goal: making you and your business more successful. Over 11 sessions, the SBM II Program covers management topics with a customized curriculum and helps you to identify and prioritize outcomes and develop a plan to achieve them.

Classroom topics will focus on 3 core areas critical to successful business management : Financial Management, Marketing and Leadership. The program will be facilitated by the SBDC and will feature subject matter experts across the 3 core disciplines.

Participating business owners will benefit from these in-person classroom sessions by learning from seasoned professionals. Additionally, participants will benefit from a Mastermind-style approach that encourages peer-to-peer learning, sharing, brainstorming, peer accountability and support to strengthen business acumen and interpersonal skills. Each business is assigned a professional small business advisor to support growth and development coaching by a professional business advisor, with a focus on their individual goals for this year.

Level 2 (Advanced): For experienced business owners (typically those with more than 3 years of business experience and 2 or more employees) or those who have already taken the Small Business Management program.

Program begins January 15, 2025 and meets for 11 sessions from 2:30-5pm, ending June 4, 2025.

Business advising appointments are tailored to your schedule.

Proposed Schedule:

Session 1: January 15th - Introductions & Personal Goal Setting

Session 2: January 29th - SWOT Analysis & Developing Your Strategic Plan

Session 3: February 12th - Financial Statement Review

Session 4: February 26th - Financial Budgeting & Planning

Session 5: March 12th - Aligning Your Budget to your Goals

Session 6: March 26th - Marketing: Designing Your Plan

Session 7: April 9th - Marketing: Customer Journey Mapping

Session 8: April 23rd - Marketing: How to Build Community

Session 9: May 7th - Leadership Effectiveness: Time & Stress Management

Session 10: May 21st - Management: Effective Communications

Session 11: June 4th - Wrap Up & Celebration

Fee: Register with code 'Clatsop24' for just $449 (Regular price: $899) for the first person from a business. 2nd person from a business: $199.

Scholarships of an addiitonal $250 for businesses in the following industries: maritime, healthcare, hospitality, and manufacturing, are available thanks to Northwest Oregon Works.

For more information on how to register, please visit the Clatsop SBDC’s website: www.oregonsbdc.com/Clatsop or contact: sbdc@clatsopcc.edu | 503-338-2402