Marketing: Search Engine Optimization

Search Engine Optimization (SEO) doesn’t have to be a mystery. In this hands-on, three-session course, we’ll break down complex SEO concepts into clear, actionable steps that make sense—no tech jargon required. Designed for business owners and professionals who want to improve their website’s visibility, this course provides practical tools and insights to help you attract more customers online. In this course, you’ll learn how to: • Optimize your website to rank higher in search engine results • Understand and use keywords, meta tags, schema, and structured data • Design for mobile responsiveness and user experience • Evaluate and improve website performance using key tools • Strengthen your site’s E.E.A.T. (Experience, Expertise, Authority, Trustworthiness) • Navigate Google’s Core Web Vitals and why they matter • Build high-quality backlinks to boost credibility • Identify and fix technical SEO issues • Leverage local listings and fully optimize your Google Business Profile Format: This is a hands-on course held in the RCC SBDC computer lab. Participants are welcome to bring their own laptops, but computers will also be provided. Take the guesswork out of SEO—gain the skills and confidence to boost your online presence and grow your business. 📅 Dates: Thursday, May 22nd, Tuesday, May 27th, Thursday, May 29th 🕗 Time: 6:00–8:00 p.m. 💰 Tuition: $149 👨‍🏫 Instructors: Christy Kiltz

Speaker(s): Christy Kiltz

Co-Sponsor(s):

Fee: $ 149.00

Payment must be made on-line at time of registration with debit or credit card